Cool Green

August 2, 2008

I am part of Generation Y.

A study in the US asked Gen Y ‘citywise hipsters’ what makes a brand green, and who they thought were today’s most environmentally conscious companies. While they were motivated to help the cause and are striving to educate themselves, they are far from experts. But, as they study makers said,

‘Overall, we were struck by how passionate these consumers were about the topic. To them, being green does not mean fringe or hippie or new-age – today it’s actually part of being hip and modern. The brands that made our list are being green in a way that resonates with this generation.’

Confirmation to us all that fighting Climate Change is cool.

Find the full study here.


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