Fill ‘Em Up Cowboy

August 5, 2008

Americans have to drive.

Unlike here in Europe, trains are mostly absent, buses nearly invisible and cycling lanes? Forgeddaboutit.

So when someone figured out that over 6 millions gallons of fuel are used needlessly every day on America’s roads because of under-inflated tires (!), they set out to do something about it. are letting the 80% of drivers know that by simply filling up their tires, they will save money, and do less damage to the planet.

A no brainer.

Moral of the story?….


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