The Trek To Re-Energise America

August 30, 2008

This is just so friggin’ cool. It nearly makes me want to be an American (but not quite).

The Trek to Re-Energise America is a bike ride to Washington D.C., starting from all over the country. Riders will depart for the capital, leaving from their home states and sweeping up media attention and grassroots support as they go.

As the organisers write,
‘So, why a bike ride? Because we need to start thinking outside of the box. This is not a typical partisan political issue and we can’t continue treating it like one. PSA’s, slick ads in hip magazines and blog posts are not going to build this movement to where it needs to be in the small timeframe we have. It is going to take real, on the ground action from a lot of people in a lot of places. Hence, the obviousness of a bike ride. It’s been done before and it’s happening again in a few weeks, but we need to start thinking bigger.
The Trek tackles one of the fundamental problems of our movement, and that is momentum. Rallies and conferences are great and vital, but they are not necessarily movement builders. They can be great media events, but they also fall prey to “flash in the pan” problems. The Trek will take place in the summer of 2009 and will travel across the country, building grassroots support and media attention until converging on D.C at the end of July for a huge day of rallying and lobbying. And trust me, if you bike thousands of miles to talk to someone, you’d be amazed at how much more receptive they can be.’

The site is now live, and trust me, it’s got me thinking…!


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